Mayan Toledano No Mames hardcover

Book Synopsis

Dreamy， intimate portraits of the LGBTQ creatives energizing Mexico Citys art and design culture

Through her reportage， fashion and portrait work， Israeli Moroccan photographer Mayan Toledano shares the stories of her queer community， exploring their interior lives with empathy and respect. Characterized by their colorful dreaminess， her portraits often capture her young subjects in their bedrooms.
Although Toledano is based in New York， she has found herself increasingly drawn to Mexico City， a place she considers a creative safe haven. No Mames pays tribute to the local LGBTQ artists， designers and creatives who are currently contributing to Mexican culture--many of whom are couples， roommates or childhood friends. The series portraiture follows a twofold process: first， she captures her subjects as they present themselves in everyday life; then， she photographs them as they would like to appear， facilitating the construction of their fantasy selves. This collaborative act of wish fulfilment sometimes coincides with real-life transformations: for instance， she follows one of her subjects， Havi， over the course of her gender transition， during which she underwent breast augmentation surgery.
From reportage to fashion to portraiture， the work of photographer Mayan Toledano is characterized by a strong sense of humanity， empathy， femininity and rebellion. Whether created in New York City or Mexico City， Toledanos photography often concerns the interior lives of young people--existences that notably revolve around the bedroom. Your bedroom is the first place that is your own and private， and its your first place to be creative， Toledano has written. Theres something really vulnerable about letting people into your space and we created these personal images of people being and becoming an authentic version of themselves， all done in collaboration. Toledanos work has been featured in i-D， Vogue， W Magazine， Teen Vogue， Them and the New York Times， among other publications.

Review Quotes

Her empathetic portraits revolve around access to their private spaces.--Sarah Gilbert Guardian

A well-deserved spotlight on the real culturemakers of a fast-growing global city.--E.R. Pulgar i-D

Her goal is to capture her subjects as they are. But that doesnt mean there isnt also celebration and artifice. The title phrase no mames is an exclamation of disbelief and appreciation--kind of like a cheeky， Wow， oh， my God!--Chloe Schama Vogue

Immortalizing queer Mexican artists in places they can fully call their own， Toledano offers a vision of the world through a radical lens of play and unmistakable tenderness that perfectly embodies the books title.--Lakshmi Amin Hyperallergic