About the Book
A plethora of 1950s ads covering just about anything the dollar could buy, from Las Vegas vacations to cigarettes as healthy mood enhancers. More than a record of bygone products and campaigns, these colorful ads provide an evocative record of everyday American life when McCarthyism was rife and capitalism was king.Book Synopsis
As McCarthyism swept across the United States and capitalism was king, white America enjoyed a feeling of pride and security that was reflected in advertising. Carelessly flooding society with dangerous misinformation, companies in the 50s promoted everything from vacations in Las Vegas, where guests could watch atomic bombs detonate, to cigarettes as healthy mood-enhancers, promoted by a baby who claims his mother feels better after she smokes a Marlboro.
From The Worlds Finest Automatic Washer to the Cadillac which Gives a Man a New Outlook, youll find a colorful plethora of ads for just about anything the dollar could buy. Oh, and Have you noticed how many of your neighbors are using Herman Miller furniture these days? If only you could really travel back in time and pick up a few chairs for your collection...
Review Quotes
A rose-tinted trip back to the golden age of advertising.-- ShortList
Anyone who approaches with questions about how people lived, ate, felt and consumed in earlier decades will find the TASCHEN ad books an excellent investment.-- The Toronto Star
Dimensions (Overall): 10.3 Inches (H) x 8.1 Inches (W) x 1.6 Inches (D)
Weight: 4.78 Pounds
Suggested Age: 22 Years and Up
Number of Pages: 640
Genre: Art
Sub-Genre: Graphic Arts
Publisher: Taschen
Theme: Advertising
Format: Hardcover
Author: Jim Heimann
Language: English
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